From her marketing communications firm in Murfreesboro, Tenn., Donna Abernathy helps cooperative businesses reach target audiences through the strategic development and communication of key messages. She travels extensively to present fun-filled, hands-on professional development programs aimed at elevating the craft of cooperative communications.
Her award-winning portfolio includes public relations campaigns, annual reports, magazine development and redesign, electronic publications, feature and news writing, advertising and Web site development. In addition, she is the author of the award-winning “A Day in the Life of Cooperative America,” a publication distributed through the Co-op Month Web site.
She began her co-op communications career at Tennessee Farmers Cooperative in 1984 and joined CCA that same year. She became the association’s newsletter editor in 1999. In 2007 she was honored with the organization’s highest recognition, the H.E. Klinefelter Award.
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